I sit and watch the whale cavorting with legions of Twitter-birds... again... and read: "Twitter is over capacity. Too many tweets!"
It's a message I've gotten used to in the year and a half that I've been Twittering... but I have clients to whom it is a new annoyance.
And just today I had a industry colleague ask me if I'd ever had my Tweets disappear... Apparently two of his posts did just that on his brand-new Twitter account; even weirder, he could find them if he did a Search in Twitter for his company name, but they didn't appear on his Profile page.
Yeah, that's strange, but no surprise. Last week I went to delete one of my employee's Tweets (not controversial, just useless) on our shared corporate stream, and I found the wee garbage can icon was gone. It usually sits to the right of the Tweet, and administrators of an account can click on it.. well, they can when it's there!
Another client emailed me last week wondering if the Twitter call-out he gave to one of my blog posts could be considered a "re-tweet"... actually, it didn't follow the RT @prosocialmedia protocol, so no... But Yes, it was the same concept. And I just learned you can use "via @prosocialmedia" as another form of Tweet-attribution...
Yikes! What's a busy business person to do with the steep Tweet learning curve and breakage issues!?
Ignore them.
I hear you gasp, 'WHAT is this social media consultant advocating?!" I am suggesting that you ignore the technology - the 2 million Twitter tools (cool but really necessary?) and the open-source errors (you get what you pay for) and the latest, greatest editing shorthand for Tweets.
Focus on the content. The conversation.
Not getting enough value that way with Twitter? Then bail.
Life is too short - and the economy too tough - to sweat the small stuff, or I should say, to sit waiting for that happy, floating Twitter-whale to go away.
Tweet me your thoughts @prosocialmedia.
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