One of my clients, CENTURY 21 Canada, is now keeping track of the online chatter around their brand - as well as that of their main competitors, Re/Max, Royal LePage, and Sutton Group.
Statistics gathered using Cision Social Media Reports indicate that CENTURY 21 is taking the lead in both the blogging and microblogging (Twitter) worlds.
Twitter Domination
How did CENTURY 21 Canada get such an edge in this real-time platform for updatings? Some of the reasons:
- CENTURY 21 has operated its own corporate Twitter stream since the beginning of 2009
- PR at CENTURY 21 uses a Twitter tool known as "CoTweet" to post ALL the tweets coming out of head office - even whey are on individual executives' Twitter streams
- Followers of the CENTURY 21 Tweets reached 700 quickly but more importantly, those followers list were carefully generated and nurtured by reaching out to individuals and organizations related to the real estate market, not via a mass blitz follow that can be so unproductive
Leaders in the Blogosphere
CENTURY 21 Canada has also shown real leadership in the area of blogging - with 56.9% of blog posts by organized real estate in Canada.
(All numbers shown here are for the three-month period ending Oct. 31, 2009).
The next largest creator of blog posts is Royal Lepage - way back at under 20%.
The main reason for this prolific blogging success by CENTURY 21 Canada is the Internet platform they offer all their 7,500+ realtors. Every one of their blog posts appears on the main site, century21.ca - include the thrice weekly corporate blog Talk21 that I research and write.
That means more power to the domain, more placements on Page 1 in Google Search Results, which drive more traffic and generates more leads, which is - after all - what corporate blogging is meant to do!
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