Social Media Success Starts with the Right Research
You Can’t Converse with People if You Don’t Know Where they Are
At PROsocialmedia, we put a great deal of emphasis on deep online market research - before any social media training, optimization or other services are conducted on your behalf.Our research services include:
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Online Competitive Intelligence Report: What are your main competitors doing in the social media space? Their best practices, lessons to learn/do differently?
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Online Market Research Report: What social media channels and tools are your target demographics using? These will vary depending on age, gender, nation, interests, etc.
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Web Influencer Discovery Report: Intensive research to find the biggest, best opinion-leaders on the Internet who can directly effect how your brand is received by his/her legions of followers.
We aren't talking about generic, broad-based research reports that cover a wide geographic and/or industry-sector range, with generalizations about social media usage and trends. PROsocialmedia delivers you detailed research specific to your company's objectives, target market(s), poisitioning in the industry, and other criteria.
Why Not Do the Research Yourself?
If you are thinking of conducting this kind of upfront online research yourselves, be forewarned: it can be like finding the proverbial needle in the (cyber) haystack! Locating the right information among the millions of sites - and measuring its validity - as well as across the many dozens of social media platforms - is tricky business. And your valuable time could be wasted if the online research isn't conducted effectively.
At PROsocialmedia, we use the most up-to-date web tools to dig up this research - measuring, benchmarking and assessing the information gleaned, rather than simply delivering it. We take into consideration variables such as:
- site traffic
- relative rankings established by Google, Alexa, Technorati, others
- levels of engagement
- sentiment metrics
- patterns of social media usage
No Techno-Babble, We Promise!
After the information is found and analyzed by our team of crack researchers, we present it to you in a full, annotated report form written in plain, clear language you can understand.
Depending on which type of research reports you order (the 3 services we mention above), we provide specific recommendations on:
- Where you can beat your competitors in the social media space - either as first-to-market, or by doing it better than they are.
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Which online channels you should be focusing your efforts on, depending on what social media your target demographics are using.
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What training you may need to invest in, to begin conversing with consumers as well as with online opinion leaders, aka "web-influencers."
Great SMO Strategy Builds on Knowledge
Once you've received our intensive research reports, your marketing department can then delve into the building of social media strategies and campaigns to launch a product/service or make an announcement (e.g. contest, relocation).We can help with that; our Platinum package includes the development of such a campaign (including idea generation, coaching, digital outreach to influencers). Or you can purchase our strategy/campaign services a la carte, outside of a standard package.